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* Consumers & shoppers *
Consumers & shoppers
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The food and grocery industry is shaped by the needs and concerns of the consumers it serves.

Consumer research underpins everything we do at IGD. Our ability to get to the heart of shoppers' attitudes enables us to offer invaluable research and strategic insight across our industry.

Our consumer research specialists provide research - some of which is free to access - thought-provoking articles and comment. Many of our members choose to work with us on commissioned research projects covering a range of business priorities from brand awareness to product testing.
 

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* What do older shoppers think about the UK food and grocery industry? How can you target their needs? Find out with our latest research. *
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* IGD's extensive consumer & shopper research continues into 2009 with an exciting list of forthcoming reports. See the full list here. *
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* Joanne Denney-Finch, IGD's Chief Executive, looks at the impact of the economic downturn on how we are shopping and what we are eating. *
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Latest IGD Consumer research Latest IGD Consumer research Latest IGD Consumer research
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The Golden Generation
The Golden Generation New
Identifying opportunities to meet the needs of a diverse older population
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Adapting to Change: Shoppers and the Credit Crunch
Adapting to Change: Shoppers and the Credit Crunch
Understanding shopper trade-offs in changing times
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Packaging and Recycling – Addressing Shopper Concerns
Packaging and Recycling – Addressing Shopper Concerns
Exploring how shoppers’ attitudes towards packaging and recycling can influence purchase behaviour
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Home or Away – The Role of Provenance
Home or Away – The Role of Provenance
How place of origin, local food and food miles are affecting shopping purchase decisions
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* See the full list here
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Free Research Free Research Free Research
Request your free copies today.
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Genetically Modified Foods
Genetically Modified Foods New
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Shopping Choices: Attraction or Distraction?
Shopping Choices: Attraction or Distraction?
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Ethical Shoppers: Keen to be Green
Ethical Shoppers: Keen to be Green
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Consumer Attitudes to Animal Welfare
Consumer Attitudes to Animal Welfare
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* see the full list here
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Inspiring change
* Inspiring change *
* “As a former IGD President I have seen at first hand the success of their industry programmes, the quality of their consumer research - and the real benefits IGD delivers for the industry and the companies that work with them”

Alastair Sykes
Chairman & Chief Executive
Nestlé UK Ltd		 *
* Learn more about our Industry Programmes > *
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* Need consumer research? *
* By working with you to conduct respected, reliable research and analysis, IGD can help you to understand your consumers better. *
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