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Consumer & Shopper Reports |
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2008 Consumer & Shopper reports |
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November 2008 |
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| With an ageing population, it has never been more important to have an understanding of this growing and highly influential segment. How do they feel about the UK food and grocery industry, what are their expectations, and how can you target their needs? Find out in The Golden Generation, IGD’s time-saving one-stop guide to the older shopper. |
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Adapting to Change: Shoppers and the Credit Crunch
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October 2008 |
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| How is the economic downturn affecting shopping habits? This new IGD report examines how shoppers' store choice might change in troubled times, identifies the sacrifices shoppers are willing to make and looks at whether shoppers are ‘down trading’ on products and brands. |
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Packaging and Recycling – Addressing Shopper Concerns
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September 2008 |
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| How do shopper attitudes to packaging & recycling influence purchase decisions? This IGD report reveals how shoppers assess the environmental impact of packaging, and how the industry can provide the information shoppers demand while helping them to reduce packaging waste |
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Home or Away – The Role of Provenance
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July 2008 |
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| With UK shoppers having more choice than ever before, how do place of origin, local food and food miles influence shopping purchase decisions? This report looks specifically at place of origin and the extent to which this relates to the desire for authentic, high quality and tasty products. |
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Food for Life
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June 2008 |
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| Shoppers are becoming increasingly aware of the link between diet and health. IGD's Food for Life report reveals shoppers’ attitudes to how health benefits are communicated on products, and how this influences purchase decisions. |
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Ethical Shopping – Are UK Shoppers Turning Green?
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March 2008 |
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| What do shoppers think of the growth of ethical products? This report reveals how consumer attitudes to organic, fairtrade, environmentally friendly and welfare assured products have changed over the last couple of years. It highlights the different ethical shopper segments and shows how ethical shopping differs by category. |
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Shopper Trends - 5 Years On
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January 2008 |
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| The definitive guide to shopper attitudes, this report provides five years of annual tracking data and will help you understand drivers of product and store choice and the impact of emerging trends such as food price inflation, indulgence, ethics and health and wellbeing on purchasing habits. |
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2009 Consumer & Shopper Reports |
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| Coming soon...reserve your copies today! |
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January 2009 |
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| Understand the drivers of product and store choice with IGD's in-depth guide to shopper behaviour. Shopper Trends 2009 report will highlight the major influences on shopping behaviour, examine key purchase drivers and look at the impact of food price inflation, ethics and health and wellbeing. |
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March 2009 |
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| How do retail food-to-go offers compare in quality and value perception to those that are well established in the foodservice sector? Does it represent an opportunity for growth or has the tide turned? Find out with this in-depth guide to food-to-go. |
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Value Shoppers in Europe
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May 2009 |
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| The tougher economic environment is impacting shopper views differently across Europe. This report examines shopper views on value, the importance of price and the role of discounter stores in several different countries, and will show how to meet the value needs of shoppers across Europe. |
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Social Sustainability
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July 2009 |
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| Your business has recently launched a social sustainability initiative, but how should you communicate it to shoppers? Find out this forthcoming report, which examines consumer understanding and priorities for social sustainability and how it can impact shopper perceptions and behaviour. |
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Promotions and Customer Loyalty
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September 2009 |
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| This report will help you understand the role and importance of promotions to store and product choice, whether promotions reward shoppers and encourage loyalty and which tactics work best for different categories. |
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Online Shopping 2009
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November 2009 |
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| IGD predicts that the online grocery market will be worth £5 billion in 2012. Understand how online grocery shopping behaviour and motivations have changed over the last few years, and the drivers and barriers to the future growth of online shopping with IGD's Online Shopping 2009 report. |
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Consumer & Shopper Reports Archive |
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Home Cooking
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December 2006 |
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| A report investigating how convenience is shaping the way consumers cook at home |
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The Next Big Food Thing
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December 2006 |
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| The essential guide to identifying consumers’ needs to drive product innovation |
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Healthy Snacking
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November 2006 |
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| Identifying the opportunities and challenges for the healthy snacking market |
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Loyalty
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November 2006 |
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| Find out how to attract and retain customers in different trade channels with IGD's guide to shopper loyalty |
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Children's Food
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August 2006 |
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| The consumer of tomorrow - an essential guide to developing food for children |
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Café Culture
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August 2006 |
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| An essential guide to identifying and targeting the Starbucks generation |
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Online Shopping
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May 2006 |
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| A guide to the growing role of online shopping in the UK grocery market |
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Barbecues
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April 2006 |
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| IGD's in-depth guide to the rise of the barbecue meal occasion and the implications for the industry |
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Breakfast
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February 2006 |
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| IGD's in-depth guide to the breakfast meal occasion |
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By working with you to conduct respected, reliable research and analysis, IGD can help you to understand your consumers better. |
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Find out more > |
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