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* Efficient Consumer Response *
Efficient Consumer Response
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Welcome to ECR – delivering benefits to consumers

Over 4,000 people from across 40 countries have benefited from the best practice developed by Efficient Consumer Response (UK). By taking an industry approach, it has led to a more efficient grocery supply chain, focused on delivering benefits to consumers.

IGD manages ECR in the UK, involving over 100 individuals from across 40 businesses to spearhead high profile activities.

Bringing people together in this way enables us to develop practical solutions that deliver meaningful change in areas such as on-shelf availability, sustainable distribution practices and retail packaging. Use the menu on the left to see our areas of expertise.

ECR Best Practice guides capture much of this work and are freely available to all those working in the industry. These guides are not just a ‘nice to read’ but offer tangible ways for you to make sustainable improvements.  See our latest outputs below.

IGD competition law compliance policy

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* ECR's new online resource on Consolidated Distribution features case studies, an interactive map of consolidation sites and advice on the best approach for your business. *
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* Capture and record the kilometres your business is saving as a result of changes made to logistics activities with this interactive road miles calculator. *
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* Identify and implement opportunities to increase vehicle utilisation, reduce road miles and reduce transport costs with this free transport collaboration guide. *
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Inspiring change
* Inspiring change *
* “As a former IGD President I have seen at first hand the success of their industry programmes, the quality of their consumer research - and the real benefits IGD delivers for the industry and the companies that work with them”

Alastair Sykes
Chairman & Chief Executive
Nestlé UK Ltd		 *
* Learn more about our Industry Programmes > *
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* Our Efficient Consumer Response best practice guides have benefited more than 4,000 people across 40 countries.

They could help you too.		 *
* Download best practice guides here > *
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* ECR Presentation *
* 2009 has been another successful year for ECR UK. Learn more about what’s been achieved and see plans for the coming year by downloading the ECR UK presentation from IGD’s Supply Chain Summit. *
* Open the presentation > *
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