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We know that consumers care about value for money but increasingly we are seeing an escalating interest in food quality, provenance, health, local economies and environmental impact.
IGD’s Shopper Trends in Product and Store Choice 2008 – 5 Years On report provides insights into how shoppers’ attitudes and motivations have changed in the last five years and how external events and communications are impacting these attitudes.
Tracking changes in attitudes towards food and grocery shopping, this report covers areas including drivers of store and product choice, shopping behaviour and purchase patterns. It also explores emerging trends such as the impact of the ageing population, food price inflation, indulgence, ethics and health and wellbeing.
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