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* Shopper Trends - 5 Years On Date Published: 27/01/2008 *
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Shopper Trends - 5 Years On  

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Tracking shopper trends in the UK food and grocery industry

 

We know that consumers care about value for money but increasingly we are seeing an escalating interest in food quality, provenance, health, local economies and environmental impact.

IGD’s Shopper Trends in Product and Store Choice 2008 – 5 Years On report provides insights into how shoppers’ attitudes and motivations have changed in the last five years and how external events and communications are impacting these attitudes.

Tracking changes in attitudes towards food and grocery shopping, this report covers areas including drivers of store and product choice, shopping behaviour and purchase patterns. It also explores emerging trends such as the impact of the ageing population, food price inflation, indulgence, ethics and health and wellbeing.

 

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Shopper Trends – 5 Years On will help you to discover:

What current and future trends are influencing shopping behaviour?

How do shopper attitudes towards food affect purchasing patterns?

How are key purchase drivers changing? And how does this impact on product demand?

What are the implications of changing shopper behaviour for retailers and manufacturers?

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