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Retailing
Supply Chain
Consumer & Shopper
Category Management
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* Adapting to Change: Shoppers and the Credit Crunch Date Published: 14/10/2008 *
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Adapting to Change: Shoppers and the Credit Crunch  

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Understanding shopper trade-offs in changing times

 
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The environment in which the food and grocery industry is operating has changed radically in recent times, with food security, health, the economy and the environment making the headlines on a daily basis. But how have shoppers adapted to these changes and are they making trade-offs in their food choices?

Drawing from the findings of a nationally representative shopper survey, Adapting to Change - Shoppers and the Credit Crunch reveals not only what and where shoppers are purchasing, but also other shifts in behaviour that impact upon buying patterns.

 
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Adapting to Change: Shoppers and the Credit Crunch will help you:

Put primary shopper research at the heart of your NPD

Understand how shoppers' store choice might change in troubled times

Identify the sacrifices shoppers are willing to make

Recognise whether shoppers are ‘down trading’ on products and brands

Determine whether ethical credentials lose their appeal as shoppers tighten their belts


The research, based on a survey of 1002 British shoppers, segments shoppers according to how much they are changing and their resulting food quality experience. This segmentation provides a unique gauge of how shoppers will respond to any further economic downturn.
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