 |
From
£425 |
|
| Revealing the implications of evolving shopper attitudes and behaviour towards ethical consumerism |
| Request a free sample extract here |
| | |
Sales of ethical products have experienced rapid growth over recent years as more shoppers have used their purchasing power to make a difference.
Commentators have heralded the initiatives of the grocery industry towards the ethical agenda over the last couple of years as representing a profound shift and a significant change in approach. Are more shoppers willing to embrace organic, fairtrade, environmentally friendly, and animal welfare assured products?
IGDs Ethical Shopping Are UK Shoppers Turning Green? report will help you understand how shoppers are making sense of and responding to these ethical issues.
| Why do you need this report? |
|
Ethical Shopping Are UK Shoppers Turning Green? will help you to understand:
| 1. |
How attitudes and behaviours have changed over the last two years |
| 2. |
The level of awareness and concern towards ethical shopping issues |
| 3. |
How ethical issues impact the shopping decision process and what trade-offs shoppers make |
| 4. |
The different ethical shopper segments |
| 5. |
How ethical shopping differs by category |
| 6. |
The degree to which shoppers are prepared to pay extra for ethical products |
Executive Summary
Ethical shopping - The choices shoppers make
Defining ethical shopping
Interest in and purchase of ethical product types
Ethical shopper segments
Ethical shopping by category
Steps to ethical shopping
Price
Availability
Trust
Quality
Choice
Perceptions of the food industry |
Research objectives and key questions
Research Methodology |
How ethics impacts the value equation
Guiding principles that influence ethical shopping decisions |
Ethical shopping issues
Interest in different ethical product types
Conversion from interest to action
Purchasing combinations of ethical product types
Involving ethics in decisions can be overwhelming
Principles that bring order to shopping priorities
Different types of ethical shopper
Mapping the different ethical shopper segments
Different types of ethical shopper
Steps to ethical shopping - product types |
Ethical shopping by category
Ethical issues associated with each category
Examples of products with multi-ethical credentials
Steps to ethical shopping - categories
Ethical composite product examples
Ethical shopping bv category - over time |
Barriers to ethical food shopping
Barriers to ethical food shopping by segment
Willingness to pay an extra 10% for ethical products
Ethical products and price - shopper quotes
Availability of ethical products
Trust - vital for shopping ethically
Who to trust for a balanced ethical view
Who to trust by life-stage
Quality perceptions of ethical products |
Attitudes and perceptions regarding ethical shopping
Food industry perceptions
Attitudes to brand ownership
Ethical shopping driven by guilt
Attitudes to choice editing |
Focus on different ethical issues
The continued rise of Fairtrade
The continued rise of organic
Animal welfare trends
Packaging is a concern for shoppers
Food and the environment
Location, location, location
International retailer examples |
Key shopper insights and implications
|
Appendix
|
| Request free sample extract |
|
To receive a free PDF containing a sample extract from this report, complete the form here
