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From
£425 |
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| Pan-European insight into evolving shopper attitudes and behaviours towards ethical consumerism |
| Request a free sample extract here |
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Ethical shopping across Europe is turning into a sizeable trend that businesses cannot ignore. In Ethical Shopping in Europe, IGD analyses the results of exclusive research among 4,000 shoppers in the UK, France, Germany, the Netherlands, Spain and Poland to highlight just how big the trend is and how it impacts shopping decisions.
This report will also enable you to compare and contrast the key drivers of ethical shopping by country and understand how different types of ethical shoppers vary across Europe.
| Why do you need this report? |
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Ethical Shopping in Europe will help you to:
| 1. |
Enhance your customer presentations, business planning and brand marketing plans with unique pan-European insight into shopper behaviour. |
| 2. |
Quantify the trend towards ethical shopping across Europe and in six major European markets. |
| 3. |
Identify five different types of ethical shopper behaviour and understand what this means for your brands. |
| 4. |
Discover the key issues that drive ethical shopping as well as the barriers to purchasing ethical products and how these vary by country. |
| Summary of report contents |
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Executive Summary
Research objectives
The ethical barometer
The ethical barometer: summary
Mapping the different European shopper segments
Responding to shades of green
Ethical segments by country
Implications of shopper segmentation by country |
Ethical shopping issues
Interest in different ethical product types (6 countries)
Relative importance of issues by country
Conversion of interest into shopping behaviour
Varying levels of readiness for ethical shopping
Different strategies will be required by market
Leading issues
Newer issues
Issues on amber alert |
Ethical shopping by category
Ethical shopping; category ranking
Market differences |
Country reviews
Overview
GB: Buying ethically
Germany: Buying ethically
Netherlands: Buying ethically
France: Buying ethically
Poland: Buying ethically
Spain: Buying ethically |
Drivers of change
Response of the food industry vs. other industries
Shoppers perception of food industry
Shoppers perception of food industry by segment |
Barriers to ethical food shopping
Summary
GB: Barriers to ethical shopping
France: Barriers to ethical shopping
Germany: Barriers to ethical shopping
Netherlands: Barriers to ethical shopping
Poland: Barriers to ethical shopping
Spain: Barriers to ethical shopping |
Strategic considerations
Future potential for ethical branding
Buying ethically; a carrot and stick approach
Can cheap and cheerful survive?
Choice editing: the dilemma
Attitudes to choice editing by country
Attitudes to choice editing by shopper segment |
Key shopper insight and implications
Ethical barometer: Key findings
Drivers of Change: Key Findings
Strategic Considerations: Key Findings |
Appendix
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