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A free report for lamb producers featuring the latest consumer information from IGD, the NFU and Kent Business School
Includes information on:
- Consumer trends specific to cuts of lamb
- How you can produce lambs in line with consumer expectations
- How shopper behaviour in the recession can affect your business
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With falling prices, red tape and a position at the bottom of the supply chain, many sheep farmers may think that they have little influence over the direction of their business. However, there is a way individual famers can improve things, by learning more about the people who actually buy and eat their products.
Fresh Lamb - A Local Opportunity is a free guide featuring indispensible consumer information for lamb producers. Collating information from IGD, the NFU and Kent Business School, the research includes:
- Data on the increase in lamb sales
- Market segmentation of different cuts of lamb
- Why and where shopper purchase lamb
- Opportunities for lamb providers
Knowledge gained by understanding the consumer can be turned into business opportunities, helping farmers identify market opportunities in many different ways.
How to use this research
Request your free copy below:
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