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* Category Management *
Category Management
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Get information, facts and statistics on category management with our free factsheets:

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Category Management factsheets Category Management factsheets Category Management factsheets
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Category Management Definition February 2010
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Includes Category Management definition, the 4 key elements of category management, the 8-step category management process and more...
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Category Management Glossary February 2010
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Understand category management jargon with this comprehensive list of definitions for key category management words, terms & phrases.
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Data Types February 2010
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Which data types are most useful in the category planning process? How can retailers and suppliers get the optimum data mix? Find out all about data types with this IGD factsheet.
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Data Use February 2010
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How is data used in category planning? This factsheet explains how data helps us to understand issues and opportunities, improve assessments and conclusions and provides fact based decision making.
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Implementation February 2010
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Implementation refers to ‘how’ a planned activity is put into practice or executed. This factsheet explores retailer attitudes to the implementation of their category management plans.
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Promotions February 2010
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Why do retailers and suppliers use in-store promotions? This factsheet examines the strategic promotional process and the types of promotions used in the food & grocery industry.
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Range & Merchandising February 2010
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What is ranging & merchandising? Managing an ‘effective’ and ‘efficient’ category range is a balancing act. This factsheet examines how to meet consumer demand and be operationally effective.
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Shopper marketing February 2011
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This factsheet on shopper marketing explains why it has become so important, whether businesses are actively practising shopper marketing, organisational responsibility and how activities by retailers and suppliers are influenced by shopper marketing.
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