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* Category Management *
Category Management
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From in-store promotions to shopper-led marketing, Category Management shapes food and grocery retailing all over the world.

Category Management means looking at particular ‘product groups’ and managing each of them as 'categories'. We’ve brought together some factsheets and articles that look at the various aspects of Category Management, including supplier-retailer relationships.
 

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* IGD's Graham Dorrington looks at how category management is the key fundamental to successfully implementating brand marketing activities. *
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* What is category management? How is it used by retailers to help shoppers? Get the facts, a definition and more with our handy factsheet. *
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* Why do retailers and suppliers use in-store promotions? This factsheet shows the promotional process & the types of promotions used. *
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Latest articles Latest articles Latest articles
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* India's journey into the world of private label
India's journey into the world of private label 05 August 2010
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With less than two months to go until IGD visits India to update retailers and manufacturers on the latest developments internationally, Jamie Trust takes time out to explore the changing role of private label in the world’s third largest grocery market.
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* The shopper is king
The shopper is king 11 February 2010
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Success for suppliers' products is becoming more reliant on having the same great understanding of shoppers as retailers do. Graham Dorrington gives the category management perspective on this growing need, and suggest steps that can be taken to succeeed.
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* What makes a best-in-class supplier when trading is tough?
What makes a best-in-class supplier when trading is tough? 27 May 2009
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As the recession bites and the trading climate gets even more challenging, what customer engagement capabilities do suppliers need to develop, and what makes a best-in-class supplier in retailers’ eyes?
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Recently updated factsheets Recently updated factsheets Recently updated factsheets
All you need to know about Category Management.
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Category Management Definition
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Category Management Glossary
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Data Types
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Data Use
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* Forthcoming conference *
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* Category Management & Shopper Marketing 2010 on 7-8 September is Europe's largest category management conference. Hear from speakers including Tesco, Morrisons, Mars, Pepsico and P&G. *
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* Category Management Workshops *
* If you're new to category management, or just want to know more about ranging and merchandising, our one-day workshops deliver valuable insight in a practical and user-friendly way. *
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* Need customised training? *
* We've been delivering training programmes to companies in the food and grocery industry for 100 years.

Our practical courses make a difference because they are born of an understanding of what really matters to large and small companies.		 *
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