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Consumer Articles |
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The latest from our consumer specialists |
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European shoppers seek values with value
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02 September 2010 |
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| While ‘value’ has been a constant undercurrent for shoppers in recent years, latest IGD research shows that a collection of ethical and environmental sustainability themes also resonates with shoppers. Ben Miller tells us more. |
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European shoppers and new products
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05 August 2010 |
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Senior Consumer Analyst Tim Maton highlights some of the key differences in the ways that shoppers from different western European markets - France, Germany, Great Britain, the Netherlands and Spain - engage with new food and grocery products.
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Shopper-led product innovation
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15 July 2010 |
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| Tim Maton explores why product innovation is a growing priority for food and grocery companies and what types of new product shoppers are being attracted to. |
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More... |
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IGD's Shopper Trends 2010 report will help you keep up-to-date with your shoppers’ needs, monitor changing attitudes and identify opportunities. Download a free extract today! |
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By working with you to conduct respected, reliable research and analysis, IGD can help you to understand your consumers better. |
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