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Annual monitor of key trends affecting food and grocery shopping in the year ahead |
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IGD's annual monitor of key trends affecting food and grocery shopping in the year ahead Spurred by economic volatility and shifting shopper priorities, the pace of change within food and grocery retailing is as rapid as ever. As the UK enters a second New Year officially in recession, it is increasingly important to understand how shoppers’ needs, attitudes and behaviours are evolving.
Make sure you keep abreast of your shoppers with our annual tracking survey – Shopper Trends 2010. This report will help you to distinguish between:
- Temporary blips in shopper behaviour as they scrutinise their grocery budget more closely
- Fundamental shifts in shopper attitude that will shape shopping patterns for years to come
- Trends that continue irrespective of the recession
... and answer such critical questions as:
- Are price perceptions still growing in importance or are other factors coming to the fore?
- Are all aspects of ethical shopping continuing to flourish?
- What opportunities are now emerging for premium products?
- Are healthy eating initiatives having any impact as shoppers look for affordable treats?
- Has the appetite for more promotions and discount stores been satisfied?
- Of all the on-pack information available what are shoppers taking in when making choices?
- Are shoppers conducting more main shopping trips and how do they plan for them?
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