Free interactive sessions focusing on the key trends impacting shoppers in 2010 and beyond Dates in October & November across the UK Interactive evening sessions Presented by IGD's Consumer Unit Attending will help benefit your career!

Shoppers are increasingly scrutinising every penny they spend, are shopping around more, wasting less, seeking out promotions, planning meals better and taking their time to find the best deals. However, shoppers are not disregarding their values, and in fact, ethical issues such as provenance and heritage are increasingly appealing.

Given these changes in shopper behaviour it is not surprising that two thirds of suppliers told us in a recent survey that the ability to analyse and anticipate future shopper trends is a key priority.

In this interactive session we will help you understand what’s influencing choices and anticipate opportunities for how your business can tailor its offer accordingly.
 

This workshop is for you if you want to:

1. Learn the latest trends in consumer choice and demographics, so you can anticipate the consumer needs of the future
2. Hear our latest shopper research on how shoppers are assessing both value and values when buying food
3. Understand how shopper needs differ depending on shopping mission, meal occasion and store format
4. Identify the improvements that shoppers are looking for from companies in 2010 and beyond
5. Take part in interactive sessions to discuss how this affects you and your business
    

About Leading Edge

Leading Edge is IGD’s free network giving you the tools, knowledge and skills to build a successful career.

This master class series is FREE for Leading Edge members to attend and will be running at venues nationwide in October & November 2010.

Find out more and book your free places here