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Packaging |
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Packaging best practice |
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Packaging Legibility - Recommendations for Improvement
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July 2006 |
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| A free guide from IGD providing clear guidelines on how to improve text legibility on food packaging. Areas covered include packaging text layout and size, font titles, colours and functional icons. Download your free copy today. |
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Retail Ready Packaging
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September 2006 |
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| A simple, no-nonsense introduction to Retail Ready Packaging in the food & grocery industry. This free download includes guidelines on choosing the right packaging solution, and details on how RRP can respond to both shopper needs and retailer's strategies. |
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Retail Ready Packaging Functional Guidelines
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January 2007 |
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| Do you know how to deliver effective Retail Ready Packaging (RRP)? This guide will help improve collaboration between retailers and suppliers, aid packaging development and help you deliver the most practical RRP solution for your business and your customers. |
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RRP Assessment Tool
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May 2007 |
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| Evaluate the potential effectiveness of a proposed RRP solution against alternative options, current or competitor packaging with this free tool, designed to be used in conjunction with the Retail Ready Packaging Functional Guidelines. |
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Shelf Ready Packaging: Addressing the challenge
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March 2007 |
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| This download highlights the various Shelf Ready Packaging (SRP) initiatives used across Europe, and provides guidelines to help you implement SRP successfully in-store to provide more value to the consumer. |
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Shopping Choices: Attraction or Distraction?
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October 2007 |
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| What do shoppers think about the nutritional, environmental and ethical information displayed on food packaging? Does it help influence product choice? This free guide looks at consumer attitudes to food and product information, investigates the challenges of increasing information whilst reducing packaging, and presents ideas for the future. |
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