What is the ECR Availability Survey?
The ECR Availability Survey tracks industry performance across 200 products and 160 stores, and is carried out six times a year across five retailers - Sainsbury's, Waitrose, Tesco, Morrisons and Asda, across eight different categories.
The aim of the survey is to provide data for retailers and manufacturers so they can improve on-shelf availability in-store, a key factor in maintaining and improving shopper loyalty to stores and brands.
The results from this survey help to inspire best practice and further develop initiatives that will deliver real benefits for consumers.
Which products are covered in the survey?
The supermarket survey currently measures availability for 200 lines across the following companies:
- Arla Foods
- Bacardi
- Birds Eye
- Britvic Soft Drinks
- Cadbury
- Coca-Cola Enterprises
- Colgate Palmolive
- Constellation
- Dairy Crest Foods
- Danone
- Diageo
- General Mills UK
- Gerber Juice
- GlaxoSmithKline
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- Heinz
- InBev
- Innocent
- Kellogg's
- Kettle Foods
- Kimberly-Clark
- Kraft Foods
- L'Oreal
- LVMH
- Mars
- McCain Foods
- Molson Coors
- Muller Dairy
- Nestlé
- Onken Dairy
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- Pepsico
- Pernod Ricard
- Premier Foods
- Princes
- Procter & Gamble
- PZ Cussons
- Reckitt Benckiser
- Scottish Courage
- SMA Nutrition
- Taylors of Harrogate
- Tryton Foods
- Twinings
- Unilever
- United Biscuits
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How is the survey used?
See how participating companies including Tesco, Asda, Unilever and P&G are using the ECR Availability Survey to drive improvements in their businesses with our impact examples.
Who carries out the survey?
Logobrand has been selected to carry out the survey, which is conducted and published every two months. The company supplies a range of services aimed at understanding or improving product availability in-store. Visit Logobrand for further information >
IGD's role
We believe in a robust and rigorous survey and manage the process on behalf of our working group members, liaising with all participants and the audit company - Logobrand.
We communicate the results and learning’s to inspire the industry towards best practice and the delivery of a better in-store experience for all consumers.
Latest results
Results are published six times a year, and can be viewed here.
How do I get involved?
Companies are able to subscribe to full set of their data via a dedicated online tool www.ecrsurvey.co.uk allowing you to see your scores against a set of industry averages.
If your company is on the list and you would like further information on accessing the data please contact us.
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