Real life benchmarking - Long time exponents - Sentry Farms
01/01/2008
Sentry Farms is an employee-owne
Sentry Farms is an employee-owned farming and land management
company. They farm some 15,000 hectares throughout the UK including cereals,
oils, livestock and dairy.
Benchmarking
and reading glasses work in a similar way, they both help us see detail
beyond the obvious
Trevor Atkinson
Technical Director
Sentry Farms
Sentry has a reputation for leading edge farming, and benchmarking has been
one of their secret weapons for over 25 years.
According to Sentry’s Trevor Atkinson: “The solutions to many of our problems
were staring us in the face, but benchmarking forced us to confront the issues.
It makes you look beyond the normal performance measures and examine other, very
revealing parameters.”
Fertiliser
Trevor Atkinson points to several practices at Sentry that were introduced as
a result of benchmarking including one relating to fertiliser.
Previously, farm managers used their individual approaches to setting the amount
of fertiliser to apply. But Sentry compared fertiliser usage with yield across
the group and it was clear they needed a more precise method. In particular,
many farms were overusing fertiliser.
"In the chase for extra yield, it's very tempting to over apply inputs. The
quickest way to improve farm profitability is often to examine and control each
cost very carefully," Trevor concludes.
Sentry introduced a balance sheet to link input with output. The higher the
yield, the more potash and phosphate is extracted by the crop from the soil. So
if yields are lower than expected, the next application of fertiliser can be
reduced whereas higher yields need extra next time.
This more scientific approach, applied across the group, helped to reduce
fertiliser costs by 10% with no drop in yield.
Machinery
Machine hours per hectare is another key figure for Sentry. It covers
planting, maintaining and harvesting the crop. The chart shows how greatly it
used to vary.
Trevor remembers one farm in particular, run traditionally and to a very high
standard of workmanship – its machinery and labour costs were very high compared
with similar farms.
When the farm saw the evidence of Sentry’s work, it decided it was time to
modernise and change from a multi-pass system for seeding (ploughing, harrowing
and drilling) to a single pass system.
As a result, machine hours were cut by half, saving £21 per hectare, without any
reduction in yield.
The range of machine hours per hectare across the group has now been narrowed to
between 2.5 and 6. Even so, it leaves plenty of scope for improvement. Assuming
200 hectare farms and a machine cost of £25 per hour, that adds up to a
difference between £12,500 and £30,000.
Repairs
In such difficult financial conditions, many farmers have been forced to run
equipment for longer before replacement. It then becomes more important to
maintain and repair machinery effectively. But Sentry's benchmarking showed that
older equipment can be cheaper to maintain.
By spreading good maintenance practice through the group, Sentry
extended its average equipment life from 3,400 to 4,300 hours without increasing
repair costs. The saving was £11 per hectare.
Harvesting
When Sentry identifies a problem or opportunity, the team digs deeper. So for
combine harvesting, they collect a lot of detail including tonnes per hour,
hectares per hour, downtime, repair cost per hour and cost per tonne.
Farms using the same equipment can perform very differently, as the next chart
shows.
Sentry worked with the combine manufacturer to develop a training day. During
the day, everyone raised their problems and exchanged ideas. They shared tips on
driver management, machine settings, decision making at harvest time,
maintenance and grain handling methods.
"There are lots of reasons why two farms are not completely comparable. But
differences like these were too large to be explained away," Trevor recalls.
The 2002 harvest saw a dramatic improvement with a 30% increase in tonnes per
hour. Harvesting costs dropped from £6.70 to £5 per tonne.
Labour
Labour costs are another vital factor in farm profitability. Normally, large
farms enjoy economies of scale and lower labour costs per hectare.
But smaller farms can sometimes use ingenuity to be labour efficient. Two nearby
farms in the Sentry group suffered above average labour and machinery costs.
Putting their heads together they agreed to pool labour and machinery, while
still operating as separate businesses.
Rapidly, they cut labour and equipment by 12% while also increasing yield.
Benchmarking and the potential for the future
Sentry began benchmarking soon after its formation in the 1970s. The broad
range of farms within a single organisation gives Sentry a strong base for
benchmarking. By banding together, they can employ experts like Trevor Atkinson.
Says Trevor,
"Benchmarking allows our farm managers to learn from the trials and tribulations
of other units, without having to make the same mistakes themselves."
Sentry doesn't believe in simple league tables showing who has the best farm.
They know that different farms excel in different aspects, so everyone in the
group learns from each other.
They use a wheel to illustrate benchmarking scores. A score near the centre of
the circle is low and near the rim is high. So the example farm in red has a
higher cost than average in most categories.
Despite the benefits already reaped over many years, Sentry recognise the
potential for more improvement.
Every year, they refine their approach to benchmarking and put different aspects
of their farms under the microscope to improve efficiency and profitability.
Trevor Atkinson concludes: “Falling incomes and rising costs have almost
eliminated our farming profits. But benchmarking is a proven tool and we need to
keep using it, to improve our business and help us hang on in there.”