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Sponsored by:
Visit Nielsen's website here

Conferences

Morrisons Trade Briefing 2008
 

With a vision to be the Food Specialist for everyone, Morrisons continues to make strong progress. Store developments, range enhancements, refreshed marketing and its commitment to low prices are driving the business forward, delivering positive growth opportunities.
 

You can share in this momentum by learning more about the business and the opportunities it offers. For the first time, Morrisons is joining with IGD to run a Trade Briefing – a unique event that will provide you with everything you need to know to grow successfully with this account.
 

With top level support from Chief Executive Marc Bolland and his senior team, this really will be a day not to miss. Join us on 22nd May to hear the latest from this key retailer.


 

Five great reasons to attend:

 

1. Hear direct from the Morrisons senior team
  The keynote address will be delivered by Chief Executive Marc Bolland, who will give you a ‘view from the top’ before handing over the platform to his senior team, including Martyn Jones, Mark Gunter and Angus Maciver.
 
2. Understand Morrisons’ strategic direction and take this back to your business...
  Learn what the key priorities are for the Morrisons business, enabling your company to develop a more effective business plan for working with this key player in UK retail.
 
3. New: Category Briefings!
 
Grocery Beers, Wines & Spirits Market Street & Produce
Home & Leisure Health & Beauty Chilled / Frozen
In six focused seminars, the Category Directors will share their latest plans, outlining how suppliers can align their strategy with Morrisons and reveal what success will look like.
 
4.
 
Stay abreast of the economic forces impacting upon Morrisons and how shopping behaviour is changing in response to these...
  Delegates will also hear an overview of wider market issues from IGD’s James Walton and learn the latest insights on retail performance from Ed Garner, Director of Research at TNS Worldpanel. In addition, delegates will receive the latest version of the Morrisons’ Retailer Profile from IGD’s premium online service Retail Analysis.
 
5. Take part in an exclusive, timely and insightful opportunity...
  The first time Morrisons and IGD have worked together to deliver a trade briefing, this event is perfectly timed to fit within the annual business planning cycle and will help your thinking for the year ahead and into 2009.

 

 

Programme

 

08.30
Registration and refreshments
 
Session One: Setting the Scene
09.00
How to Get 'Market' Streets Ahead With Morrisons

Join market research company, Nielsen, who will start your day with key insights into the Morrisons shopper and fresh approaches as to how you can maximise your opportunities when working with this retailer.

 
Sponsored by:
Visit Nielsen's website here


 

09.30
Nielsen presentation ends
Session One: Setting the Scene
09.45
Welcome & Introduction 

Steve will open the briefing and outline the themes of the day.
 

 
Steve Barnes
Business Director
IGD
09.50
Industry Outlook

James will share his thoughts on the key economic indicators and what they mean for Morrisons and its suppliers.
 

 
James Walton
Chief Economist
IGD
10.05
Understanding the Market

Ed will review retailer performance across the marketing and the latest data on Morrisons. Where are the key growth drivers and where are the battles being won or lost?

 
Ed Garner
Director of Research
TNS Worldpanel UK
Session Two: NEW - The Supplier Perspective
10.25
Refreshed and Ready to Grow

Morrisons has announced an intention to become the Food Specialist for everyone, offering great products, with a focus on Fresh, at great prices. Morrisons is currently building its business and Marc will expand on his vision for the company and where he sees the future opportunities.

 

 
Marc Bolland
Chief Executive
Morrisons
10.50
Refreshments
11.30
The Trading Priorities

Following Marc, Martyn will outline how this strategic agenda will be converted into trading priorities for his team. In these exciting times, what will it mean for ranges, space and new product development?
 

 
Martyn Jones
Group Trading Director
Morrisons
11.50
Selling for You 

Mark will examine what it takes for suppliers to maximise their sales in stores. What works, what doesn't and how can trading partners work together to provide the best in-store experience?

 
Mark Gunter
Group Store Operations Director
Morrisons
Session Three: The View From The Top
12.10
How to Win with Morrisons

Two suppliers from very different organisations describe their experiences of working and winning with Morrisons. What are their five golden rules for success?
 

 
Ian Radcliffe
Customer Businses Development Director, UK & Ireland
Procter & Gamble

James Smith
Managing Director
Shepley Spring
12.35
Networking Lunch

An opportunity to network with the Morrisons Trading team who will join delegates at lunch.
 

Session Four: Trading with Morrisons
  NEW for Morrisons - Maintaining the Competitive Edge

In these unique seminars, Morrisons will share the latest plans for specific categories. What will success look like to them and how are they looking to work with suppliers through 2008? Refreshments will be available in reception throughout.

  Main Auditorium Queens I Queens II
14.00GroceryBeers, Wines & Spirits Home & Leisure
  Andrew Pleasance
Grocery Director
Grant Eastwood
Licensed Trades Director
John Vinuesa
Home & Leisure Director
14.35 Health & Beauty Market Street & Produce Chilled / Frozen
  Philip Moore
Trading Manager
Chris Walker
Fresh Foods Director
Ken Foster
Pre-pack, Fresh / Frozen Director
Session Three: The View From The Top
15.15
Delighting the Morrisons Shopper

New branding, a revamped Market Street and a memorable advertising campaign delivered four million extra customer visits over Christmas. However sustained success can only be delivered through developing a deep understanding of the Morrisons shopper; Angus will update on progress and what the insight means for suppliers.
 

 
Angus Maciver
Group Marketing and Communications Director
Morrisons
15.35
Morrisons and Category Clarity

Simon has been recruited into this newly-created role at Morrisons. He will reflect on his first impressions of retailing and share his plans to develop joint business planning with trading partners.
 

 
Simon Harrison
Trade Strategy Director
Morrisons
15.55
Your questions answered...

A final chance to discuss the issues raised during the day with Marc, Martyn and Angus.
 

16.10
Key Messages: Martyn Jones

An opportunity to hear the final thoughts of Martyn as he summarises the key themes of the event and the next steps for suppliers.
 

16.15 Close


 



Click here to reserve your place

 

 


 

Added Value: Retail Analysis Morrisons Profile


Delegates at the Morrisons Trade Briefing will receive the latest Morrisons insights from IGD’s flagship online information service, Retail Analysis.

Provided on a CD-Rom, its interactive format will mean you can quickly search for particular keywords, cut and paste charts and text, and share these with your colleagues.

This invaluable resource will contain a wealth of insightful information about the
Morrisons account, including Introduction to Morrisons, Latest Results, Trading Overview, Marketing Overview, Supply Chain Overview and Format developments.

Morrisons Retail Analysis profile - Free for attending delegates

 

 

Feedback from recent IGD Trade Briefings:

  • "The presentations helped me to understand more about the company, their philosophy and also how they plan to move forward and develop. Very Refreshing! I will be able to put forward products that are suitable and useful to the buyers bearing in mind the ethos of the company."
  • "Really useful to hear some of the directors talk about what they consider to be most important going forward, and their plans in terms of expansion and new store openings."
  • "Good line up of speakers at senior level. Very relevant."
  • "As National Account Manager, it gave me an insight into what the buyers are trying to achieve. I can therefore tailor my presentation of brands and NPD to the overall needs of the company."


 

Click here to reserve your place
 


 

Conference sponsor

 

Visit Nielsen's website here Nielsen works with retailers and manufacturers and provides the fmcg industry with information, insight, and analysis for their sales and marketing solutions. Our services help clients understand competitive results, diagnose and solve problems, improve brand and banner performance, develop and launch new products and identify new growth opportunities. Nielsen are proud to be working with and supporting Morrisons and suppliers to Morrisons. For more information please visit www.uk.nielsen.com or contact marketing.acnielsen.uk@nielsen.com

 

 

Venue details

 
Venue Details:
Harrogate International Centre
Kings Road,
Harrogate,
North Yorkshire,
HG1 5LA
Click here for a venue map
Cancellation Fees:
Cancellations and name changes to be confirmed in writing
 
Less than 28 days notice - 10% cancellation fee
Less than 14 days notice - 50% cancellation fee
Less than 7 days notice - no refund/transfers

Pricing Information

IGD Members

Non-Members

Academic Institutions

GBP

£300

£450

£N/A

EUR

€450

€675

€N/A

Additional price Information: Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & lunch. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise.

For more information on this item, please contact us

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