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Building on the success of the 'Making Sainsbury's Great Again' recovery programme, Justin King and his team have now embarked on the second phase of the strategy with the launch of the 'From Recovery to Growth' plan. Having already grown the business by over £2.5bn over the last three years, Sainsbury's is now aiming for even stronger growth over the next three years as it aims to grow sales by an additional £3.5bn.
While continuing to meet the consumer agenda in terms of health, nutrition and sustainability, Sainsbury's will also be focusing on developing new business opportunities through expanding its store base, increasing its online capability and pushing further into non-food.
IGD’s 2008 Sainsbury’s Trade Briefing represents your annual chance to hear direct from Justin and his senior team about their plans for the future and the implications and opportunities for suppliers. We hope you’ll join us at ExCel London in July.
| Five great reasons to attend: |
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Hear directly from the Sainsbury’s speakers most relevant to their suppliers... |
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In his keynote presentation, Chief Executive Justin King will outline how Sainsbury's plans to achieve its ambitious three year growth targets, while Trading Director Mike Coupe will explain how suppliers can work collaboratively with the retailer for the long-term benefit of both parties. |
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Understand the latest supply chain initiatives... |
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Director of Supply Chain operations Tim Goalen will provide an overview of how the supply chain will continue to evolve as the business grows and develops new opportunities in convenience and online. You’ll also take away the latest insight and data on the Sainsbury’s supply chain from IGD’s new premium service, Supply Chain Analysis. |
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Learn how best to respond to the changing consumer agenda... |
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Director of Customer Service Jacki Connor and Business Unit Director Dairy & Convenience Simon Twigger will outline Sainsbury’s initiatives in this area and how suppliers can best support these. |
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Learn about the opportunities in non-food... |
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The continued development of non-food will enhance the destination nature of Sainsbury's stores, providing growth opportunities for all suppliers to target. |
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Stay abreast of the latest market dynamics and industry trends... |
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Delegates will also hear an overview of wider market issues from IGD’s Chief Economist, James Walton and learn the latest insights on the Sainsbury’s shopper from Ed Garner, Communication Director at TNS Worldpanel. In addition, delegates will receive the very latest version of the Sainsbury’s Retailer Profile from IGD’s online service Retail Analysis. |
- Optional Breakfast Seminar
Arriving early? Enjoy some breakfast refreshments and take part in an early morning seminar covering a topical issue.
- Food and Non-Food Breakout Sessions hosted by Sainsbury's
A chance for both food and non-food suppliers to benefit from some focused insight and discussion in two distinct breakout sessions held during the day
- Updated Sainsbury's 2008 Retail Analysis profile
Delegates will receive the latest Sainsbury’s insight from IGD’s flagship online information service, Retail Analysis, provided on a CD-ROM |

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| 08.30 |
| Registration and refreshments
Registration will commence at 8.30am. Refreshments will be served from 8.30am to 10.00am and delegates are welcome to attend the seminars or make use of the networking areas. | |
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| 08.45 |
Morning Seminar: Meeting the demand for sustainability: a practical approach to turning the latest buzz word into a competitive business advantage
The green agenda is at a similar stage of its life cycle as equal opportunities in the 1980s. There is a lot of hype, but doing nothing is not an option. So how do you know where to start and how do you ensure that 'going green' doesn't increase overheads with little or no return? GS1, the global supply chain standards and solutions organisation, will examine how to move beyond the hype to lower supply chain costs and increase competitive advantage. |
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Malcolm Bowden Business Development Director GS1 UK
Matthew Stephenson Partner, Deloitte, GS1 UK Supervisory Board | | |
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| 10.00 |
| Welcome and Introduction
Steve will welcome delegates to this event, discussing the themes of the day and introducing the speakers that lie ahead. |
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Steve Barnes Business Director IGD | | |
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| 10.05 |
| From Recovery to Growth
Sainsbury’s has now achieved all of the recovery targets established on October 19th, 2004, exceeding £2.5bn of sales growth over three years. Having completed the first set of MSGA targets and established a solid foundation on which to grow the business, Justin will outline how the retailer has delivered against its recovery plans and how Sainsbury’s will continue to grow going forward. |
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Justin King Chief Executive Sainsbury’s | | |
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| 10.50 |
| The Sainsbury’s Shopper
Ed will share the latest insights on customer purchasing and the opportunities for Sainsbury’s from the TNS Worldpanel database. |
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Ed Garner Communications Director TNS Worldpanel – UK | | |
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| 11.15 |
| Following the Customer
The customer agenda is continuously changing, however the improvements Sainsbury’s has made to its business during the recovery, establishing a universal customer appeal, means that Sainsbury’s is well equipped to deliver its growth plans. In particular, Sainsbury’s has a strong reputation for leading and innovating in socially responsible practices, an area becoming more important to the consumer agenda. Jacki will discuss how Sainsbury’s is exceeding customer expectations every day and how suppliers can help in this goal, and outline how data from the Nectar Card is being used to fully understand how the Sainsbury’s customer behaves in-store. |
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Jacki Connor Director of Customer Service Sainsbury’s | | |
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| 11.40 |
| A Fresh Perspective
The development of Sainsbury’s fresh food ranges has been a key factor behind the retailer’s recent success. Simon will outline the plans for the year ahead in this area and how suppliers’ innovative ideas can help Sainsbury’s maintain a key point of difference. |
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Simon Twigger Business Unit Director Dairy & Convenience Sainsbury’s | | |
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| 12.05 |
| Networking Lunch
An opportunity to network with members of Sainsbury’s buying and category, customer insights, global sourcing and online teams. |
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| 13.15 |
| The Trading Environment
IGD will consider how the trading environment is likely to evolve over the course of the year and the implications for the food and grocery industry. |
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James Walton Chief Economist IGD | | |
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| 13.35 |
| The Supply Chain Perspective
Over the last three years, Sainsbury’s has reorganised its supply chain network to deliver a flexible and responsive system. With ambitious growth targets, Tim will describe how the supply chain infrastructure will continue to create industry leading levels of operational service and the important role that suppliers can play in this process. |
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Tim Goalen Director of Supply Chain Operations Sainsbury’s | | |
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| 14.05 |
| The Non-food Opportunity
Non-food is forecast to deliver one third of the new sales growth target and will account for half of all new space over the next three years. Non-food will grow as a complement to the food offer and Adrian will discuss the development of product ranges and how food and grocery suppliers can also benefit from the investments which the retailer is making in this area. |
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Adrian Mountford Business Unit Director TU Clothing Sainsbury’s | | |
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| 14.35 |
| Managing the Trading Relationship
Sainsbury’s supply base has been fundamental to its recent success. As Sainsbury’s moves from recovery to growth, Mike will highlight how supplier relationships and collaborative working are critical to its future success. A Q&A session will enable delegates to probe many of these issues in further detail. |
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Mike Coupe Trading Director Sainsbury’s | | |
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| 15.15 |
Close |
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| Delegate Feedback from 2007: |
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- "The range of speakers and information presented was structured in a very joined-up way. The common themes throughout the day were very well expressed and reinforced."
- "My first time at an IGD trade briefing - all aspects were useful and it was good to hear the corporate theme living and breathing between all of the Sainsbury's presenters."
- "The openness of the Sainsbury's Senior Management was very refreshing, honest and exactly what we need to hear. Great."
- "Great insight into Sainsbury’s as a whole, where they are going and trends moving forward."

| GS1 UK - Breakfast Seminar Sponsors |
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GS1 UK has driven innovation in the supply chain for over thirty years. It is part of the global GS1 organisation dedicated to the development and implementation of global data standards and solutions for any supply chain.
GS1 UK has more than 20,000 members who license unique numbers to identify everything from products to patients. The organisation helps members implement GS1 standards through the use of bar code, radio frequency identification (RFID), electronic communications and Global Data Synchronisation (GDS). Visit www.gs1uk.org |

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Venue Details: ExceL London One Western Gateway, Royal Victoria Dock, London, E16 1XL Click here for a venue map |
Cancellation Fees: Cancellations and name changes to be confirmed in writing
| Less than 28 days notice |
- 10% cancellation fee |
| Less than 14 days notice |
- 50% cancellation fee |
| Less than 7 days notice |
- no refund/transfers | |
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IGD Members |
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Non-Members |
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Academic Institutions |
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GBP |
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£300 |
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£450 |
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£N/A |
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EUR |
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€450 |
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€675 |
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€N/A |
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Additional price Information: Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & lunch. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. |
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